The content quality is an important factor when it comes to searching for ranks in engines. Content is not about the number of keywords, links and anchor texts on a page. The quality, relevance, value and context of the website’s content is integral. Content is not having something scribbled on the page but something that is useful, unique and relevant of others, while adhering to basic principles of SEO. It is however unfortunate for us that there is no simple one stop shop tools that can help in evaluating the quality of content. Nevertheless, if you take some time to self-evaluate the content, then you can discover the areas that require improvement. One of the effective ways to check content is to compare it with your competitor’s site when your efforts fall short.
Here are 9 important tips for assessing your content with your competitor’s content:
Finding Duplicate Content
If there is any chance that your content was taken from or inspired by another website. It is important that your content be unique. Use a tool like Plagspotter to see if there is any presence of plagiarism across the web. Sites like Siteliner can be used to see if there is any duplicated content anywhere across the own site page. If you find any content that marks the presence of non-unique content then take immediate action to replace it.
image credit: http://www.relevanceweb.com/
The Write Up of your Content
So what is the idea of your content about? Is the information useful and valuable? It is sharable information for all the visitors? Or is the content meant only for SEO purpose? If you do a little bit of research you will notice how easily readers can identify between content made for the sake of content and high quality useful content. Content is valuable, it takes effort and time to create interesting content. If you follow the rule of generating good content, then Google will surely reward you.
Everything Grammar and Proper
A blog post cannot be a disaster unless there are grammar mistakes, spelling errors or wrong punctuations. Even for web page and info graphics the same rule apply. Potential customer evaluates the company based on the quality of the content. So if you want to avoid bad impressions proofread your content and rectify any errors.
image credit: http://images.sodahead.com/
Structure of the Content
The thumb rule of any write up is to write good content as they are easy to read. All text in your website should have readable paragraphs that can be identified as:
- heading
- subheading
- bullet lists and
- Features that help skim your content.
If there are long paragraphs or pages, use videos and images to bring a break to the text.
Content Freshness
Check if you are regularly updating your content? Do you have blog where you post frequently? When you post and search regularly, the search engines get a signal to crawl on your site regularly. The brand new content gets indexed and builds the site’s authority in this process. This is beneficial for customer visits.
image credit: http://xcitemediagroup.com/
Content Rich in Media
Analyze your blog or website and check the amount of videos and pictures you have used in the site along with the text located all across. All media including photos, videos, diagrams, graphs make the content for interesting and comprehendible not only to you but also to Google and other search engines. Try enhancing pages that are text heavy with any form of related media.
Quality Vs Quality
When we are talking about quality, it can be said that it is quality that can beat quality. You may use several keywords to rank the pages but instead if you spend time crafting the quality of the pages and content then the results will be much beneficial. Adding more pages will confuse your viewers as more the number more the confusion. It would become hard to find what they are actually looking for.
image credit: http://blogs.mccombs.utexas.edu/
Length of the Posts
Compare the length of your blogs with that of your competitors. Are they shorter or bigger? Short blogs do not mean that they are compromised in quality, but it is seen that pages with higher word count ranks better and is shared more. If your content is lagging in word count, try writing posts that are around 1000 words or more.
image credit: www.orbitmedia.com
Check the Performance and Shareability
Website like quicksprout.com tells you how the content of your site is shared on social media in comparison to your competitors. Note the type of contents that are most successfully shared. Check the content of your competitor. Plan accordingly to create more content around the same format and topics.
Thank for Reading from Zyed Zafar Imam
The post How to Assess Your Content and Its Quality appeared first on SZI Outsourcing Blog.