It is said that a good freelancer is always the one who does something more than great work. He or she is the one who will make every client look good. This is the simple idea that will help you get retained and grow a freelance business of any kind.
But the question is how can you make a client look good? How does it matter?
Answers to all these questions lies in the fact that, making your client look good, will help you maintain a long lasting relationship and trust!!
This is the one that will help you increase your earning potential. Let us look at some of the ways in which help our clients and grow your freelance business.
ALWAYS HAVE A PROFESSIONAL PRESENCE:
It is really important to carry yourself in a professional manner. First impression does count a lot and clients will always appreciate if you dress and carry yourself like their own employees. This is actually something that can extend your public presence, form having a domain name, business card and portfolio. Just dress yourself well and enter into the meeting, so that when asked, the client can proudly introduce you as his referral.
FIND A SOLUTION BEFORE THEY ARISE:
It is a fact that clients will always appreciate someone who will be able to work out all the problems, even before they happen. Yes there is nothing worse than getting a call after the launch of the project and the question “Why did this happen?”
Always talk about clients with potential issues and take help of the things you have encountered in the past. Awareness will help you make better decision.
ALWAYS TEACH THEM SOMETHING NEW:
It is necessary that every client should understand the scope of the project and also the work you are doing. Always take a little time to comprehend it all. You might even teach the client the value of a responsive design and how color schemes can turn customers on and off and the theory behind it.
This education is beneficial in two ways namely:
- This will give the client a better understanding of what you are doing and the value of the same
- Clients will definitely feel more ownership of projects because they can actually talk about it
THE BRAND AMBASSADOR:
Always make the cline feel better and good about their project. This is important to spread the word about your client’s project and also showcase the same over the social media. Always add the project to your portfolio and make them feel special.
PROVIDE NETWORKING:
Sometimes it does happen that you can help your clients. This helps you create a network with each other and get a valuable point of connection from each. However it is better to this in mind that you should provide the best referrals, so that it may reflect well on you.
THE CONCEPT OF OVER DELIVERY:
It is true that you should never work for free as a freelancer. But there is a fine art of giving your best clients something extra. For instance, when you have to design a poster, always mark a digitalized version of the same, so that he can use that over the various online platforms.
DESIGN FOR CLIENT AND NOT THE PORTFOLIO:
When you are working for a client, they should always feel that you are working for them. Never force them with any kind of design techniques, just because you want to add it to your personal portfolio. Always listen to them carefully and use such techniques and elements that represent the client. In order to avoid potential problems how similar you can think.
FOCUS ON EVERY DETAIL:
Every element you are using should be just right. Especially those details that will make the client look good. For instance make sure that the colors match between the mediums and you can create a variant color palette with specific medium.
ALWAYS SHOWCASE THE AWARDS AND RECOGNITION:
Do you enter work in professional competition?
If your work for the client has won any kind of award and earns some kind of recognition, then it is important that you should share all of them. This is something you should actually brag about, and make sure they win and share the spotlight.
TREAT EVERY PROJECT AS YOUR OWN:
It is better that you should tackle every project as your own. This will help you get an idea as to how to work hard on the project. If you do not have such concepts then, the result might not be as you have expected.
Hence it can be concluded that making the client look good is always a reflection of you and your work practices. Never sacrifice your rate or even the integrity with clients so that you have a mutual relationship developed. Therefore always maintain balance, set boundaries and create strong work relationships.
SZI Outsourcing, http://www.szioutsourcing.org/ is a BPO Company in kolkata that treat their clients and projects as their own and take intensive care to flourish in internet.
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